From Streetside to Inside: Making Your Brand Memorable

Does your venue speak for itself—before, during, and after a visit?

THE MYSTERY SHOPPER

WITHOUT

MYSTERY

We assess how well your marketing materials—both digital and physical—engage customers during their visit. This includes the usability and attractiveness of your menus, posters, and table displays, as well as how effectively promotions and events are communicated. We also take note of how your branding is reinforced throughout the venue and whether your staff proactively mentions special offers, loyalty programs, or upcoming events. The customer’s journey doesn’t stop at the venue, so we also check how well your online presence is referenced on-site, such as links to social media or calls to leave reviews.

Our observations reveal how effectively your marketing connects with guests and encourages further engagement. A Mystery Shopper’s perspective highlights areas where promotions could be more eye-catching, staff could better promote events, or in-house branding could feel more cohesive. These insights allow you to refine your marketing approach, making sure it resonates with customers and converts casual visitors into loyal patrons. Strong, customer-focused marketing increases awareness, footfall, and long-term profitability.

"Discover What Sets You Apart—and Where You Can Improve"

MARKETING
RESTROOM FACILITIES
VALUE
TERRACE
BAR
APPEARANCE
CUSTOMER EXPERIENCE

Is your venue easily locatable with clear signage and online directions?

Exterior Appeal: Are outdoor signs eye-catching, well-lit, and reflective of your brand?

Do menus, table talkers, coasters, or wall art subtly promote your offerings and brand?

Are guests reminded to return, leave reviews, or book events?